Britbet: by racing, for racing
Britbet is the ‘by racing, for racing’ operation formed by 55 partner British racecourses in 2018 to provide pool betting to
on-course customers and offer sports betting and racing pools across digital channels.
Britbet is a formal partnership and has been developed to operate a pool betting service on racecourses and, off course, via
a direct to consumer platform operated by britbet, and via arrangements with other betting operators to offer access to the
The partnership includes the Jockey Club Racecourses, Arena Racing Company, Goodwood, York, Newbury, Ayr and the
majority of smaller independent racecourses. All revenues generated by britbet will be returned to the racecourses,
ensuring money remains in the sport, in line with the “by racing, for racing” vision.
Britbet shall be the nominated pool linking to the distribution of media rights for GBI (until 31st December 2018) and
thereafter for the separate media rights holders.
Our innovative product range – which includes world-first Cash Out for multi-leg racing bets – along with a refreshing
approach to first-rate on-course customer service will ensure pool betting is able to flourish and, by extension, Racing will
benefit from the britbet approach.